Q: How long will it take to receive the edited video?
Once we finish capturing your high-quality video, we will edit it and publish it within a few weeks, sometimes sooner.
Q: What should I wear (and bring) for my video?
A: Here are our best tips for what to wear and bring when you create your video:
- Wear dark, solid colored clothing. Stripes, polka dots, or brand logos are distracting to viewers. Help them focus on your brand and message by wearing something other than a white or light colored top.
- Ladies: Keep your makeup simple. Don't over-do it, just be yourself.
- Stick with minimal jewelry. One accessory is best, but when you start adding more jewelry it becomes a distraction. Keep your shiniest jewelry at home.
- Bring a prop for your company or product. If you are an author writing a book, bring your book. If you're the CEO of a new vodka company, bring samples of your bottles for customers to see on video. Also, if you have a large poster or banner that shows your logo, bring that too and we can incorporate it into the background at our studio.
*Don't worry about the lighting, we've got that covered. We have three sets of lights that we use together for the video to make sure it's nice and bright.
*Don't worry about the camera angles or retakes. We have two or three cameras that will be capturing everything, so if you need to pause or start any part over, no problem! We can fix any retake with editing.
*Don't worry about how you look. Over accentuate your hand and arm motions, and make sure to speak slowly and clearly throughout the video. It may seem unnatural at the time, but will look spectacular when you see it later on video!
Q: How will a video marketing strategy help my business?
A: According to Hubspot.com, adding a video to marketing emails can boost click-through rates by 200-300%.
-Embedding videos in landing pages can increase conversion rates by 80%.
-Your video will show up in front of your target audience, creating brand awareness and gaining customer trust! -SEO: Videos help your website show up on google searches locally! -Video reveals personality. Customers love knowing who they are buying from and what those people stand for. You get a chance to clearly describe what your brand is all about through the art of story, which immediately builds trust. -Video will boost social media engagement. People are more likely to share a video on social media than just a story with words and pictures.
Q: How do I find my brand's unique value?
A: 1. Find out what makes your brand unique. Spend some time writing down all of the things that make your business unlike any other. Just like La Jolla Cove here in San Diego is known for its Sea Lions, your brand is (or will be) known for something. Make a list, and then highlight the 3-5 points you want to cover in your highlight video. Remember your personal brand also; who you are and what you stand for. Read this helpful article from QuestFusion.com about your personal brand and business monetization for ideas on how to create the best brand for yourself and your company.
2. Practice, but not too much. Be brave and bold. Recording a video is intimidating the first several times you do it, especially if you're working with a script, teleprompter, interview questions and a unique location. Put your game face on and remember to be brave. Your customers need this important product or service that you are so passionate about. Over-practicing can make you nervous and restless on the day of shooting, so just relax and practice once or twice. Try to remember key phrases for each of your main points. For example, if you're business is open 24/7, just remember "24/7" in your head. Practice talking about that point for 1 minute, just saying whatever comes to mind about it. Don't necessarily practice EXACTLY the same one minute script over and over trying to perfect it. Simply chat about your business being open all day and night for a minute as if you were talking to a customer, you'll be just fine on the day of the video creation!
3. Know your audience, and where you will share the video afterwards. It always helps my confidence when I can remember exactly who I am creating this video for. If I am creating a high quality video on Facebook Live at a restaurant that one of my friends asked if I recommended it or not, it is a lot easier for me to think up a simple script: My friend wanted me to see if I liked this place, I am happy to tell you (ENTER FRIEND'S NAME) that Yes (or no..) I like it! (Or don't like it..) and here is why in 30 seconds. (or more if I get excited talking about a few different things!) It is easier to push record and be able to think of something to say, when I have a very specific audience. (in that case, my one friend who I was answering her question.) Know how many hundreds of people will be watching, and let them know you'll be creating a video. Maybe ask them for some feedback on your brand before the video and incorporate that into your highlight points.
4. *Bonus: After the video is out, promote it! If you need additional ideas on how you can introduce your new company to the world, here are 5 great ideas from QuestFusion.com.
Overall, creating videos about your brand is easy, when you know your brand, the message you are trying to get across, and the audience you are talking to.
Q: Where can I share and promote my video once it's created?
· Website: Your website is the best and first place you should embed your video!
· Social Media: LinkedIn, Facebook, Twitter, Instagram, and more! There are so many platforms for you to share your story on! (We recommend picking 2 or 3.)
· Landing Pages: We love using landing pages for webinars, events, specific courses, or just one video and message with click bait. We can explain this process in more detail in person.
· Email Campaigns: Email is our favorite place to promote video to customers who already know your brand. This method is highly effective; who doesn't click on a video in an e-mail?!
· Online Ads (Facebook, Instagram and YouTube) This is a more in-depth strategy, but a great one once you've got the website and social media basics down!