Three Peaks of Business Success
This short clip that explains what our "three peaks" are and how you can be successful at each.
Although "marketing" is a term loosely used by everyone from photographers to editors to SEO specialists to chat bot creators, sharing your brand message with the world involves three major stages in our eyes.
CREATE AMAZING (VIDEO) CONTENT
The first step to any successful online strategy is to create amazing content that your customers will be excited to share. This is the key to your brand's online growth and legacy.
ENGAGE & INTERACT ON SOCIAL MEDIA
Once you've created incredible content, you need to share it on social media, and interact with customers and future customers daily. Take the conversations to a deeper level.
HELP NEW PEOPLE FIND YOUR CONTENT
Once you have a consistent schedule for creating and sharing content, you can focus on search engine optimization and social ads to boost your best content to new potential customers.
90% of customers report that product videos help them make purchasing decisions.
We can review and revise your scripts with you until you feel comfortable and authentic.
Come to our Solana Beach, Ca studio, or let us come to you and find the best area of your business to film!
We use high-quality video and photo equipment to capture your message. (You're always encouraged to stream LIVE on Facebook from your smartphone during the video shoot also!)
We are happy to film video of your location, business-in-action, and more for added movement in your final video. (This way it's not just a talking head.)
Have a lot to say? Don't worry about memorizing. We can use our teleprompter to help you get the script just right.
Our team is well trained to bring out the best in your message by interviewing you in an easy Q&A format.
Here's where most people quit on their own, but we won't let you! Sit back and relax while we turn your hard work into a beautiful video using Adobe editing software.
SAN DIEGO PROMOTION
We use thesdlifestyle.com as an additional (powerful) way to promote your business, brand, and message to 10,000+ people in San Diego each month.
These are our two favorite platforms for hosting your video content.
We embed your video in a blog story created on your website, enabling you to send traffic to the place that matters most!
Every platform is different and can be utilized in various ways depending on your goals. Choose from Facebook, LinkedIn, Twitter, and Instagram in our promotion packages and we will get started building your brand's presence.
The highest sales conversions we've seen come from well crafted email campaigns. We create click-bait pieces for new potential customers to get onto your email list, and we share your videos and blogs in high-impact email campaigns to help build trust with customers faster.
SEARCH ENGINE OPTIMIZATION
We work with you to optimize your blogs, videos, and website for specific long-tail keywords that you'd ilke to show up in results for when your customers are searching Google.
PAID SOCIAL ADS
Once your content is optimized, it is a great time to set a budget for social ads. We will test out variations of different campaigns to find the messages that resonate best with your customers.
To build your authority within your professional space, we will help you post curated content to your social profiles, helping to brand you as the expert who posts all of the best advice on a consistent basis.
Every time another website includes a link to your website, it is an opportunity for a lot more potential customers to hear your brand's message. We reach out monthly to collaborate with other businesses on a backlinking stratgy.